As Director of Mobile for DoSomething.org, I am tasked with strategizing and implementing our entire global messaging strategy.
** Onboarded 5 African affiliates on a 2 week trip to Capetown, South Africa - teaching our U.S. messaging strategy and workshopping per country messaging solutions
** Lead messaging UX development for each of DoSomething.org's global affiliate sites (UK, Brazil, Mexico, Indonesia, Nigeria, MENA region)
** Implement content strategy and development on prominent messaging apps like Kik, 2Go, Line and yes even hacking into WhatsApp
** Evaluate global messaging platforms like Vumi, mGage and Frontline SMS for potential utilization for 7 global affiliates
Coverage: Kik Messenger Blog