DoSomething.org iOS and Android App, Coming This Fall
As Director of Mobile at DoSomething.org, I oversee the development of our first major mobile app - coming this fall.
** Created our Product Brief, FFA (Faceted Feature Analysis), Ruleset, Brand Guidelines and some sketches
** Manage entire product process and matrix team of 9 in-house and external folks for iOS and Android app including daily standups that cover development, design, content and marketing
** Oversee all aspects of launching planning including user testing, marketing and brand