DoSomething.org iOS and Android App, Coming This Fall
As Director of Mobile at DoSomething.org, I oversee the development of our first major mobile app - coming this fall.
** Created our Product Brief, FFA (Faceted Feature Analysis), Ruleset, Brand Guidelines and some sketches
** Manage entire product process and matrix team of 9 in-house and external folks for iOS and Android app including daily standups that cover development, design, content and marketing
** Oversee all aspects of launching planning including user testing, marketing and brand
For my sabattical, I spent one month in Barcelona, Spain with an incredible organization focused on decreasing the 52% youth unemployment rate in Spain.
** Created and pitched a business plan to potential investors
** Project managed and organized key projects with milestones for the 2015 calendar year for start-up NGO
** Co-led weekly board meetings and contributed to website redesign
The Mixed Remixed is the premiere arts festival for people of multiracial / multiethnic descent. As Director of Digital, I oversee the build of the Mixed Remixed website and created their overall email UX.
** Created email design and established communications UX
** Rebuilt the MR website 2x increasing overall conversion by 60%
** Orchestrate weekly content and multimedia updates leading up to annual festival
As Director of Mobile for DoSomething.org, I oversee a team of 3 engagement managers and 2 developers to create engaging SMS experiences for 2.5 million young people.
** Grew DoSomething.org SMS subscriber list from 300k to 2.4 million and the mobile engagement team from 1 to 4 people in 3 years
** Won 2 Smartie Awards for original and innovative social change SMS experiences, Pregnancy Text and Would You Rather
** Patent pending for in-house technology used to create multiplayer SMS games
I oversee all of DoSomething.org's messaging to our 3.9 million members including SMS, email and messaging apps.
Specifically for email marketing, I have led a team to:
** Compliantly transfer 2+ million email addresses from Infusionsoft to Mailchimp
** Redesign email visuals and UX entirely leading to a 200% increase in open rates and 98% increase in click rates
** Launch DoSomething.org's first ever email digest
** Create a content strategy guide for broadcast emails (including my favorite practice of writing 25+ subject lines for every email)
As Director of Mobile for DoSomething.org, I am tasked with strategizing and implementing our entire global messaging strategy.
** Onboarded 5 African affiliates on a 2 week trip to Capetown, South Africa - teaching our U.S. messaging strategy and workshopping per country messaging solutions
** Lead messaging UX development for each of DoSomething.org's global affiliate sites (UK, Brazil, Mexico, Indonesia, Nigeria, MENA region)
** Implement content strategy and development on prominent messaging apps like Kik, 2Go, Line and yes even hacking into WhatsApp
** Evaluate global messaging platforms like Vumi, mGage and Frontline SMS for potential utilization for 7 global affiliates
Coverage: Kik Messenger Blog
** NYC Generation Tech 2015 New York, NY
** eMerge Americas 2015 Miami, FL
** SXSW 2014 Austin, TX
** Orgullosamente Jovenes 2014, Mexico City, Mexico
** United Nations Tech Girls 2014 New York, NY
** Mobile Marketing Strategies Summit 2013 Boston, NY
** Mobile Gaming Summit 2013 New York, NY
** Youth Cartel Summit 2013 Atlanta, GA
** Georgia New Media Institute 2013 Athens, GA
** Association of National Advertisers (ANA) 2013
I write about things I care about like food, entertainment and the mobile industry. You can catch my freelance writing on the interwebs in any of those verticals.
I'm also into photography and love to combine the two.
Need a writer or content strategist for an upcoming project? Holler.